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L’oréal Melbourne Fashion Festival 2007
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L'Oréal Melbourne Fashion Festival 2007



Festival week: 4-10 March, 2007.



The L'Oréal Melbourne Fashion Festival 2007 is one of the few international events to offer such a unique retail and consumer focus on fashion.



LMFF has continued to grow and evolve and is now the largest consumer and retail fashion event in Australia.



L'Oréal Melbourne Fashion Festival has established a vital resource to the fashion industry within the realms of marketing, promotion and up to date business information.



[color="#ff0000"]Fashion Program[/color]

In 2007 L'Oréal Melbourne Fashion Festival brings you the best of what Australia fashion offers. LMFF's Fashion Cube at Melbourne Museum Plaza will come to life and audiences will be inspired by the sleek, modern and stylish L'Oréal Paris Runway Shows, the cutting edge Independent Runway presented by MINI, the vibrant Target Rocks Red Market day and the exclusive L'Oréal Paris Runway Deluxe show. Don't miss LMFF's beautiful Salon Shows presented by City of Stonnington, showcasing our favourite fashion brands in the historic setting of Prahran Town Hall.



[color="#ff0000"]L'Oréal Paris Runway[/color]

Sleek, modern and stylish, the Fashion Cube at the Melbourne Museum Plaza will house the 2007 L'Oréal Paris Runway shows.



The 2007 autumn/winter collections of leading designers available in Australia will be showcased in seven high energy runway shows over five nights, celebrating and promoting the exceptional and innovative fashion that Australia has to offer.



TICKETS ON SALE NOW!

L'Oréal Paris runway shows:

Fashion Cube, Melbourne Museum Plaza

$42.50 (incl GST)

Ticketmaster outlets

Ticketmaster.com.au or

Tel 13 61 00

Booking fees may apply



L'Oréal Paris Runway 1

Womenswear: Modern Romance - Fresh - Innovative

Monday 5 March, 6.30pm



L'Oréal Paris Runway 2

Womenswear: Modern chic - Sophisticated - Contemporary

Tuesday 6 March, 6.00pm



L'Oréal Paris Runway 3

Womenswear: Bold - Sassy - Sparkling

Tuesday 6 March, 8.30pm



L'Oréal Paris Runway 4

Menswear: Sophisticated - Creative - Stylish

Wednesday 7 March, 6:00pm



L'Oréal Paris Runway 5

Womenswear: Inventive – Cutting edge – Distinctive

Wednesday 7 March, 8:30pm



L'Oréal Paris Runway 6

Womenswear: Glamour - Deluxe - Desire

Thursday 8 March, 6:00pm



L'Oréal Paris Runway 7

Womenswear: The 2007 L'Oréal Paris Runway finale is a solo show featuring a favourite globally acclaimed Australian designer label

Friday 9 March, 8:00pm



[color="#ff0000"]Salon Shows[/color]

The 2007 LMFF Salon Shows will capture this major precinct's fashion offering with five distinctive salon presentations that will showcase our favourite fashion brands in an intimate setting in the historic Prahran Town Hall, corner of Greville and Chapel Streets.



Enjoy a complimentary glass of Yarra Burn wine, a Connoisseur ice cream, Grinders Coffee- Giancarlo Signature Blend and a Sanpellegrino on arrival.



TICKETS ON SALE NOW!

All Salon Shows presented by City of Stonnington:

Prahran Town Hall

$45.00 (incl GST)

Ticketmaster outlets

Ticketmaster.com.au or

Tel 13 61 00

Booking fees may apply



The official line up of designers will be announced on February 1.



Salon Show 1

Tuesday 6 March, 2.30pm

2007 Salon Shows launch with the 20th anniversary of one of Australia's favorite brands Peter Alexander



Salon Show 2

Tuesday 6 March, 10.00pm

Pump Up the Volume with high-energy runway show featuring Melbourne's hottest retailers.



Salon Show 3

Wednesday 7 March 2:30pm

Learn all about the latest fashion trends at the Salon Show Oroton Accessories Workshop

Supported by In Style



Salon Show 4

Friday 9 March, 6.00pm

All that is glamorous and chic at the Cocktail Hour Salon Show

Supported by Fashion Trend



Salon Show 5

Friday 9 March, 9.30pm

The dynamic Salon Show finale fuses hot international denim label A | X with cutting edge beats

Supported by Rolling Stone





[color="#ff0000"]L'ORÉAL PARIS RUNWAY DELUXE[/color]

A glamour evening of fashion at L'Oréal Paris Runway.

Supported by Madison.



Date Thursday 8 March 2007

Time 8.30pm

Venue LMFF Fashion Cube at Melbourne Museum Plaza

(Enter off Rathdowne or Nicholson Streets)

Price $200 (incl GST)



Launching at the 2007 L'Oréal Melbourne Fashion Festival, the L'Oréal Paris Runway Deluxe is a VIP event combining the essential ingredients of a premium fashion and glamour experience.



The evening includes a seat at the L'Oréal Paris Runway Deluxe show, a special L'Oréal Paris gift bag followed by a chic cocktail soiree in the Melbourne Museum, where guests will mix with fashion designers and VIPs of the 2007 L'Oréal Melbourne Fashion Festival. This event supports the Festival's official charity, the Ovarian Cancer Research Foundation.



If you want to enjoy a special evening out, or wish to entertain 10 or 100 of your special friends or clients, take advantage of this unique opportunity.



TICKETS ON SALE NOW!

For bookings or further enquiries:



Contact: Justin Yuritta at LMFF

Tel: 03 9654 5599

Email: ticketing@lmff.com.au





[color="#ff0000"]Independent Runway[/color]

Cutting edge fashion, style and music.



Reflecting fashion's contemporary spirit- progressive, advanced, innovative and fresh, the 2007 LMFF Independent Runway presented by MINI will excite audiences with a vibrant runway showcasing emerging designers, bands and DJ's.



Prepare to be inspired by this year's amazing lineup of Australia's next generation of fashion forward and globally relevant designers.



The official line up of designers will be announced on February 1.



Supported by YEN and Australian Dazed & Confused.

Visit the Independent Runway presented by MINI website: [url="http://www.lmff.com.au/independentrunway"]www.lmff.com.au/independentrunway[/url]



TICKETS ON SALE NOW!

Independent Runway presented by MINI

Saturday 10 March, 7.30pm

Fashion Cube, Melbourne Museum Plaza

$35.00 (incl GST)

Ticketmaster outlets

Ticketmaster.com.au or

Tel 13 61 00

Booking fees may apply





[color="#ff0000"]Target Rocks Red Market[/color]

A fashion fiesta! Target Rocks Red Market is a celebration of fashion, music and beauty for an aware and inspired generation.



An afternoon of non-stop entertainment with fashion giveaways, beauty and style advice, on-the-spot makeovers at the L'Oréal Paris lip and nail bar, celebrity appearances and photos at the Samsung Mobile Studio. From 12.00pm until 3.00pm on Saturday 10 March, LMFF's Fashion Cube at the Melbourne Museum Plaza will rock with the sounds of Australia's best DJ's, presenting the latest in fashion, style and beauty.



Join the celebration! Make sure you catch the upbeat catwalk shows, which will showcase the latest Target collections. Watch out for Target's announcement of the next 'Designers for Target' collection to be seen for the first time on the LMFF runway.



Target Rocks Red Market

Fashion Cube, Melbourne Museum Plaza

Saturday 10 March,

12.00pm – 3.30pm



TICKETS ON SALE NOW!

Runway ticket

$20.00 (incl GST)

Ticketmaster outlets

Ticketmaster.com or

Tel 13 61 00

Booking fees may apply



Free entry to all fashion activities in the Plaza.



Check out the new Target Rocks Red Market website for more information!

[url="http://www.lmff.com.au/targetrocks"]www.lmff.com.au/targetrocks[/url]





[color="#ff0000"]POP UP-POP IN-POP OUT [/color]

POP UP-POP IN-POP OUT presented by the Herald Sun and City of Melbourne is a series of surprise fashion moments across the Ffestival week to showcase Australia's leading brands. A fabulous state of the art structure will pop up at different Melbourne hot spot and retail destinations showcasing the exciting fashions on offer. Be ready to capture global fashion at its best at our favourite city sites including City Square, QV, Federation Square and the Melbourne Museum Plaza.



Pick up a copy of Herald Sun, check out heraldsun.com.au daily or visit lmff.com.au to find out where this exciting fashion event will POP UP so you can see the best fashion and collect some great fashion giveaways.



Brands participating in POP UP presentations will be announced on February 1.



More Info: [url="http://www.lmff.com.au/fashion-events.asp"]http://www.lmff.com.au/fashion-events.asp[/url]
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