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New Landmark Tower For Melbourne


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#1 PZ.

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Posted 15 September 2010 - 05:56 AM

http://www.news.com....0-1225923218928

Melbourne is to get a new landmark building celebrating the life of Aboriginal leader and artist William Barak.

The 32-storey 530-apartment tower, bearing a digital image of the face of Mr Barak, will be in the key site of the former Carlton brewery at the end of Swanston Street and in line with the Shrine of Remembrance.

Prices start at $295,000 for studio apartments through to $1 million for a two-bedroom apartment.

Developer Daniel Grollo, chief executive of Grocon, says the elders of the Wurundjeri tribe have given their blessing to the concept for the building, which will be known as Portrait.

Mr Grollo, who sees the building as an important social statement, said the design is unique in the world and provides a strong counter-balance to the Shrine of Remembrance.

"The shrine acknowledges people who made great sacrifices post-federation and (Portrait) looks at a group of people and a nation before federation and acknowledges a great person in that," Mr Grollo said.

"I suspect people will read a lot of things into this, but it's a gesture of the nation before 1901.

"I will be very interested in the discussion Melbourne has about it. I think its importance over time will grow because it's quite an innovative way of communicating an image. It will end up being classified before its time because it is sending an important message."

Work on Portrait will start before Christmas and be completed in 2014.

The digital image of Barak, who features on the $2 coin, will come about by constructing contoured white balustrades off a black building to create the effect of light and shade.

On the back and side of the building will be an ambiguous pipework motif which could be interpreted as Aboriginal artwork, a weather map or even the grain on pieces of wood.

Grocon general manager David Waldren believes the building will become a tourist attraction.

"When people are in Melbourne this will be something they will come and see - it is certainly unique in the world," he said.

Barak, who died in 1903, is believed to have been present as a young boy when John Batman met with the tribal elders to purchase the Melbourne area in 1835 for settlement.
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#2 glen

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Posted 15 September 2010 - 10:12 AM

I heard about this on the radio this morning. Sounds like it will be really nice. Though I didn't realise it was "digital". What does that mean exactly? Huge TV screen? :) Or is that just a light shining on a wall?
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#3 Kellie Dobbie

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Posted 15 September 2010 - 11:36 AM

I hope it will turn out nice and become a tourist attraction as expected. Isn't there an artist impression of the building to give us a preview of how it looks like?
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#4 PZ.

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Posted 15 September 2010 - 11:44 AM

Here's a piccy

Posted Image
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#5 iblis.raeb

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Posted 15 September 2010 - 12:06 PM

WOW ...that's just a tad to "in your face" for my taste (pun intended). Not that my opinion of Melbourne counts anymore.
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#6 PeterJMelb

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Posted 15 September 2010 - 07:52 PM

Hi all.

I like it!
I don't think it will be as bold/clear as in the pic.
The effect is best from only a few degrees and at quite a distance. Up close you see the wavy shapes of the balconies, not the face. (So I'm told).
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#7 glen

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Posted 16 September 2010 - 12:28 PM

Hopefully people won't stand in the middle of the road to get that perfect photograph!!!
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#8 PeterJMelb

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Posted 16 September 2010 - 01:17 PM

Hi Glen.

When it is all done and dusted, I think you will have to fight for a good photo spot.
The best spot may well be on the tram line in St. Kilda Rd.?
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#9 PZ.

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Posted 17 September 2010 - 01:51 AM

I can't believe they didn't give him a Cigarette Chimney :wow
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#10 MitchCrus

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Posted 06 August 2014 - 02:28 AM

I can't believe they didn't give him a Cigarette Chimney :wow

You must believe.. Such strange things happen..


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#11 PeterJMelb

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Posted 11 August 2014 - 03:14 PM

Surely this building is finished by now?
Anyone know?
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#12 mello yello

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Posted 11 August 2014 - 03:42 PM

nope

 

cant see it from here

 

Canberra is blocking my view


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#13 PeterJMelb

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Posted 11 August 2014 - 07:45 PM

Maybe Grollo has not delivered on his promise?
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